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How Critical is it to Post Original Content for your Website?

How Critical is it to Post Original Content for your Website?

by Green Ink Marketing | Aug 12, 2016 | Your Marketing Plan

In our fast-paced, reactionary business world, it is tempting to cut a few corners by posting quick, poorly thought out content—or worse yet, duplicate content from other websites—and post them to our own site. There are negative consequences to this approach since it clearly does not define you as a leader or expert in your industry.

Branding: How to write a corporate tagline

Branding: How to write a corporate tagline

by Green Ink Marketing | Sep 7, 2013 | Advertising & Direct Mail, Branding, Entrepreneurial Leadership, Marketing Tips and Tools, Tools & Tips, Your Marketing Plan

We talk about elevator pitches, 30-second introductions, and taglines. Each have a purpose, and used in the wrong setting, they can all be awkward. You can’t use a 30 second intro on your business card, and you shouldn’t stand up and say “Just do it” at the Denny’s...
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