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Branding: How to write a corporate tagline

Branding: How to write a corporate tagline

by Green Ink Marketing | Sep 7, 2013 | Advertising & Direct Mail, Branding, Entrepreneurial Leadership, Marketing Tips and Tools, Tools & Tips, Your Marketing Plan

We talk about elevator pitches, 30-second introductions, and taglines. Each have a purpose, and used in the wrong setting, they can all be awkward. You can’t use a 30 second intro on your business card, and you shouldn’t stand up and say “Just do it” at the Denny’s...
Designing a company logo

Designing a company logo

by Green Ink Marketing | Aug 27, 2013 | Branding, Entrepreneurial Leadership, Marketing Tips and Tools, Tools & Tips

Today I received a call from a new client… he is starting a new company and wants to print business cards. He was lining up all the information to get these made, including the ever-treacherous logo design. Where our prospective client went wrong was in trying to rush...
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