by Green Ink Marketing | Feb 28, 2014 | Branding
Branding actually started before cowboys were poking a calf’s rear with a red-hot branding iron. Folks have been using hot iron to mark their property since the beginning of time, and have been calling it branding since the fifteenth century.
by Green Ink Marketing | Sep 7, 2013 | Advertising & Direct Mail, Branding, Entrepreneurial Leadership, Marketing Tips and Tools, Tools & Tips, Your Marketing Plan
We talk about elevator pitches, 30-second introductions, and taglines. Each have a purpose, and used in the wrong setting, they can all be awkward. You can’t use a 30 second intro on your business card, and you shouldn’t stand up and say “Just do it” at the Denny’s...
by Green Ink Marketing | Aug 27, 2013 | Branding, Entrepreneurial Leadership, Marketing Tips and Tools, Tools & Tips
Today I received a call from a new client… he is starting a new company and wants to print business cards. He was lining up all the information to get these made, including the ever-treacherous logo design. Where our prospective client went wrong was in trying to rush...
